Deanna Castello

Chief Marketing Officer

Deanna Castello is Chief Marketing Officer at ProTalent and Proforma.

Deanna provides creative direction for marketing initiatives that support over 700 franchise owners. Among her achievements she rebranded Proforma after 30 years of business allowing for growth and the penetration of new markets.

In addition to providing strategic marketing vision at ProTalent, she allocates a $3-million-dollar+ per year sales and marketing budget, manages resources for lead generation, oversees media relations and plans initiatives that increase awareness in target markets.

Her specialties include branding, market penetration, campaign facilitation and strategic oversight.

Deanna joined the family of companies that includes Proforma and ProTalent in 2003 as Manager of Marketing Services at Proforma. Prior to becoming an essential member of the Proforma management team, she was the Marketing Manager for University Hospitals in Cleveland, Ohio.

A graduate of Cleveland State University, Deanna holds both a Bachelor’s and Master’s degree in Business Administration.

Membership, Accolades & Community Involvement

• Deanna has received 20 InHouse Design Awards between 2007-2014